This small container holds Gulal, the traditional, brightly colored powder used during the Hindu festival of Holi, the Festival of Colors. Gulal is thrown playfully to celebrate the arrival of spring, friendship, and joy. The color of this particular product appears to be a vibrant Pink/Magenta. While used primarily for the Holi festival, it can also be used in other religious ceremonies or celebrations. The Pasand branding on the simple tub indicates it is a ready-to-use, festive item.